This recent article ( Dabo Swinney – Sports Illustrated 11-16-15, Brian Hamilton ) by Sports Illustrated’s Brian Hamilton sheds some light on Clemson Football Head Coach, Dabo Swinney, and how he has built the #1 ranked Clemson Tigers.
Swinney amongst other things uses some clever acronyms to get the attention of his players (i.e. “P.A.W.” – Passionate About Winning, “A.L.L.I.N.” – Attitude, Leadership, Legacy, Improvement, New Beginnings, “B.Y.O.E.” – Bring Your Own Energy) and to emphasize certain aspects of his program.
Just like Swinney, most high school, college and professional coaches have used key words, acronyms or sayings to spark emotion in their team.
What slogans/sayings have you used? Please comment below and share what has worked for you and your program.
Follow Bert DeSalvo on Twitter @CoachDeSalvo